The road to New Image started way back in the day – when owners Brandon Capps and Sean Fisher met during middle school in Georgia. After interning with Anheuser-Busch during college, Brandon found his passion was in craft beer.

Brandon originally joined a brewery in Pittsburgh, but he made the decision to move after falling in love with Colorado while visiting Arvada for a wedding. Eventually, both Brandon and Sean made their way out to Denver, paving the road for them to open New Image Brewing in Olde Town Arvada in 2014.

New Image aims to create a community-focused atmosphere that breeds social connections. The Brewery is free of flashy screens and overt technology. Instead, there are large 8-foot picnic tables to encourage conversations between patrons where parties are encouraged to mix and mingle.

Brandon and Sean believe that craft beer can be a catalyst for people to connect and open up about things beyond beer.

This beer is styled after some of the famous DIPAs of the Northeast. It’s absurdly hoppy, hazy ,and incredibly smooth to drink. Complex and pungent notes of peach dominate the nose, while juicy tropical fruit, full-bodied mouthfeel, and subtle sweetness round out the flavor. 

New Image Brewery is a hop forward brewery, so they make a hop-forward lager. This lager utilizes nuanced methods and carefully selected ingredients to yield a product that is truly premium in lieu of passable. Flavors are hop-forward, crisp and light so people with a palate for typical American lager may find it too hoppy at first, but given time to adjust and appreciate, they usually come around. Hop-forward drinkers should gravitate to this naturally as an easier drinking option that still wakes up the palate.

Single By Choice is very fruity, but the spiciness is aligned to offer balance one might anticipate on their palette. It’s concise and direct as some of the best in the category, which may be a function of hops quality as much as recipe. The round mouthfeel gets in the way of some of the more interesting hops flavors but the flavors still work very well together.